Author |
Topic Search Topic Options
|
Two Blondinis
Senior Member
Joined: 01 January 1900
Location: West Auckland
Points: 4370
|
Post Options
Thanks(0)
Quote Reply
Topic: RNW advertising from Huggies Posted: 21 April 2008 at 6:48pm |
Disposable nappy manufacturer Kimberly-Clark (NZ) Ltd says that whilst the manufacturers, promoters and users of cloth nappies celebrate their chosen nappy type during Real Nappy Week, the real nappy for parents is the one that their baby is happiest with.
rest of the article here
Certain other websites are getting their knitted knickers in a knot about this. I just see it that Huggies have just told thousands of Kiwi parents that there IS an alternative to sposies!
Thanks for the free advertising Huggies
|
|
 |
Sponsored Links
|
|
 |
Paws
Senior Member
Joined: 01 January 1900
Location: Auckland
Points: 5860
|
Post Options
Thanks(0)
Quote Reply
Posted: 21 April 2008 at 7:00pm |
Hehehehe it's always good to get something for free!
|
|
 |
AliaDawn
Senior Member
Joined: 11 January 2008
Location: Petone, Wellington
Points: 1205
|
Post Options
Thanks(0)
Quote Reply
Posted: 21 April 2008 at 7:24pm |
strange... I wonder where on earth they get their "96%" from... I don't see "does your child wear cloth or disposable nappies" on the census... so I would be interested in knowing where they took their samples from.
|
|
 |
Bobbie
Senior Member
Joined: 01 January 1900
Location: North Shore Auckland
Points: 6123
|
Post Options
Thanks(0)
Quote Reply
Posted: 21 April 2008 at 7:32pm |
It's probably less than 96% and decreasing if Kimberly Clark are so worried about issuing multiple press releases about how wonderful disposables are.
On their website they even have a rebuttal for the "wasted" TV3 program.
I did a survey and a week long nappy diary for AC Neilsen about a month ago on disposables. I suspect it was for Kimberly Clark since I got some Huggies shea butter moisturiser from the lady at the completion of it. Bit of a bummer for them though since I am almost 100% cloth so the nappy diary had 7-10 changes a day and none of them were 'sposies.
Edited by Bobbie
|
|
 |
kebakat
Senior Member
Joined: 01 January 1900
Location: Palmy North
Points: 10980
|
Post Options
Thanks(0)
Quote Reply
Posted: 21 April 2008 at 7:49pm |
Kimberley Clark have weird as surveys. I've seen them in one of the New Worlds here in Palmy asking shoppers if they wish to take part in a survey and they stand by the nappies and ask parents buying them if they use sposies all the time or just some of the time. They don't know what to do if you tell them you don't at all lol.
|
 |
nikkitheknitter
Senior Member
Joined: 01 January 1900
Location: Westie
Points: 7556
|
Post Options
Thanks(0)
Quote Reply
Posted: 21 April 2008 at 9:44pm |
I just have a personal grievance against Kimberly Clarke after being personally attacked by one of their marketing gurus. It was a year ago and I'm still angry about it!
Misleading statistics piss me right off.
But atleast they must be feeling the pinch to have to release a media statement!
|
 |
myfullhouse
Senior Member
Joined: 29 July 2007
Location: West Auckland
Points: 2944
|
Post Options
Thanks(0)
Quote Reply
Posted: 21 April 2008 at 9:59pm |
They obviously feel threatened by the growing success of cloth nappies and Real Nappy Week!!
|
|
 |
lizzle
Senior Member
Joined: 01 January 1900
Location: New Zealand
Points: 8346
|
Post Options
Thanks(0)
Quote Reply
Posted: 23 April 2008 at 9:02pm |
that article has so many holes in it - what rubbish. what happened Niki?
|
 |
nikkitheknitter
Senior Member
Joined: 01 January 1900
Location: Westie
Points: 7556
|
Post Options
Thanks(0)
Quote Reply
Posted: 24 April 2008 at 8:26am |
Their marketing dude is my dad's neighbour and he came over when they moved in for a visit and dad was all "oh look nikki - it's the enemy!" (thanks dad. you arse.) and then the guy preceded to drill me on my environmental practices and lecture me about waste water etc.
Wanker.
I didn't say a thing about disposables!!
|
 |
Bobbie
Senior Member
Joined: 01 January 1900
Location: North Shore Auckland
Points: 6123
|
Post Options
Thanks(0)
Quote Reply
Posted: 24 April 2008 at 9:40am |
OMG sounds like they're brainwashed into believing the hype.
Lol at your dad though - my dad's exactly the same
|
|
 |
Two Blondinis
Senior Member
Joined: 01 January 1900
Location: West Auckland
Points: 4370
|
Post Options
Thanks(0)
Quote Reply
Posted: 24 April 2008 at 8:58pm |
Sounds like he felt the need to be on the defensive because of HIS environmental practices (or that of his company)
I'd love to know what the figures are for the carbon foot print of cloth Vs sposie (production and use). I know which my money would be on
|
|
 |
aussiemum
Groupie
Joined: 26 December 2007
Location: Christchurch
Points: 93
|
Post Options
Thanks(0)
Quote Reply
Posted: 27 April 2008 at 9:58pm |
I'm not sure why but these days when I see disposables in trolleys it feels kind of strange, especially when it's several large packets, it like I've forgotten that people do that! (I am however using a few at night these days!).
|
 |
kiwivic
Senior Member
Joined: 03 December 2007
Location: Nelson, NZ
Points: 1007
|
Post Options
Thanks(0)
Quote Reply
Posted: 27 April 2008 at 10:22pm |
aussiemum wrote:
I'm not sure why but these days when I see disposables in trolleys it feels kind of strange, especially when it's several large packets, it like I've forgotten that people do that! (I am however using a few at night these days!). |
I felt so terribly guilty when I bought a pack of disposables for Leo on Thursday (long story, involving a bacterial nappy rash) - whenever someone glanced at my basket I wanted to say "I don't usually use these!! We use cloth!! Honestly!!"
|
 |
Two Blondinis
Senior Member
Joined: 01 January 1900
Location: West Auckland
Points: 4370
|
Post Options
Thanks(0)
Quote Reply
Posted: 28 April 2008 at 8:28am |
I look at those trolleys too and think of the amount that is costing them. Unfortunately, I'm not cheeky enough to give out my business card lol I'm a crap sales person
|
|
 |
Rachael21
Senior Member
Joined: 01 January 1900
Location: New Zealand
Points: 4700
|
Post Options
Thanks(0)
Quote Reply
Posted: 28 April 2008 at 10:17am |
I know what you mean, when I feel guilty about buying a new nappy I just remember thats only 2 weeks worth of disposables.
|
 |
aimeejoy
Senior Member
Joined: 01 January 1900
Location: Dannevirke
Points: 6415
|
Post Options
Thanks(0)
Quote Reply
Posted: 28 April 2008 at 10:50am |
|
Aimee
Hannah 22/10/05
Greer 11/02/08
|
 |