RNW advertising from Huggies
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Category: Product Reviews
Forum Name: Cloth Nappy Discussion
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Topic: RNW advertising from Huggies
Posted By: Two Blondinis
Subject: RNW advertising from Huggies
Date Posted: 21 April 2008 at 6:48pm
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Disposable nappy manufacturer Kimberly-Clark (NZ) Ltd says that whilst the manufacturers, promoters and users of cloth nappies celebrate their chosen nappy type during Real Nappy Week, the real nappy for parents is the one that their baby is happiest with.
http://www.scoop.co.nz/stories/BU0804/S00279.htm - rest of the article here Certain other websites are getting their knitted knickers in a knot about this. I just see it that Huggies have just told thousands of Kiwi parents that there IS an alternative to sposies! Thanks for the free advertising Huggies  ------------- http://lilypie.com"> 
 
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Replies:
Posted By: Paws
Date Posted: 21 April 2008 at 7:00pm
Hehehehe it's always good to get something for free! ------------- http://lilypie.com"> 
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Posted By: AliaDawn
Date Posted: 21 April 2008 at 7:24pm
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strange... I wonder where on earth they get their "96%" from... I don't see "does your child wear cloth or disposable nappies" on the census... so I would be interested in knowing where they took their samples from. -------------  
 
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Posted By: Bobbie
Date Posted: 21 April 2008 at 7:32pm
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It's probably less than 96% and decreasing if Kimberly Clark are so worried about issuing multiple press releases about how wonderful disposables are.
On their website they even have a rebuttal for the "wasted" TV3 program. I did a survey and a week long nappy diary for AC Neilsen about a month ago on disposables. I suspect it was for Kimberly Clark since I got some Huggies shea butter moisturiser from the lady at the completion of it. Bit of a bummer for them though since I am almost 100% cloth so the nappy diary had 7-10 changes a day and none of them were 'sposies. -------------  
 
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Posted By: kebakat
Date Posted: 21 April 2008 at 7:49pm
| Kimberley Clark have weird as surveys. I've seen them in one of the New Worlds here in Palmy asking shoppers if they wish to take part in a survey and they stand by the nappies and ask parents buying them if they use sposies all the time or just some of the time. They don't know what to do if you tell them you don't at all lol. |
Posted By: nikkitheknitter
Date Posted: 21 April 2008 at 9:44pm
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I just have a personal grievance against Kimberly Clarke after being personally attacked by one of their marketing gurus. It was a year ago and I'm still angry about it!
Misleading statistics piss me right off. But atleast they must be feeling the pinch to have to release a media statement! |
Posted By: myfullhouse
Date Posted: 21 April 2008 at 9:59pm
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They obviously feel threatened by the growing success of cloth nappies and Real Nappy Week!! ------------- Lindsey 
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Posted By: lizzle
Date Posted: 23 April 2008 at 9:02pm
| that article has so many holes in it - what rubbish. what happened Niki? |
Posted By: nikkitheknitter
Date Posted: 24 April 2008 at 8:26am
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Their marketing dude is my dad's neighbour and he came over when they moved in for a visit and dad was all "oh look nikki - it's the enemy!" (thanks dad. you arse.) and then the guy preceded to drill me on my environmental practices and lecture me about waste water etc.
Wanker. I didn't say a thing about disposables!! |
Posted By: Bobbie
Date Posted: 24 April 2008 at 9:40am
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OMG sounds like they're brainwashed into believing the hype.
Lol at your dad though - my dad's exactly the same  -------------
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Posted By: Two Blondinis
Date Posted: 24 April 2008 at 8:58pm
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Sounds like he felt the need to be on the defensive because of HIS environmental practices (or that of his company)
I'd love to know what the figures are for the carbon foot print of cloth Vs sposie (production and use). I know which my money would be on ------------- http://lilypie.com">
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Posted By: aussiemum
Date Posted: 27 April 2008 at 9:58pm
| I'm not sure why but these days when I see disposables in trolleys it feels kind of strange, especially when it's several large packets, it like I've forgotten that people do that! (I am however using a few at night these days!). |
Posted By: kiwivic
Date Posted: 27 April 2008 at 10:22pm
I felt so terribly guilty when I bought a pack of disposables for Leo on Thursday (long story, involving a bacterial nappy rash) - whenever someone glanced at my basket I wanted to say "I don't usually use these!! We use cloth!! Honestly!!" 
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aussiemum wrote:Posted By: Two Blondinis
Date Posted: 28 April 2008 at 8:28am
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I look at those trolleys too and think of the amount that is costing them. Unfortunately, I'm not cheeky enough to give out my business card lol I'm a crap sales person ------------- http://lilypie.com">
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Posted By: Rachael21
Date Posted: 28 April 2008 at 10:17am
| I know what you mean, when I feel guilty about buying a new nappy I just remember thats only 2 weeks worth of disposables. |
Posted By: aimeejoy
Date Posted: 28 April 2008 at 10:50am
When I was a Honey Child agent, I felt so guilty if I happened to be buying disposables for whatever reason, and really worried one of my customers would see them! ------------- Aimee Hannah 22/10/05 Greer 11/02/08 |