I wouldn't limit time for feeding either - especially this early on! 1 week olds are still learning to breastfeed, and limiting that isn't going to be good for either of you :( If anything, I'd burp him more often - say stop after 5 / 10 minutes and wind him, then try offering again, as sometimes that's easier / more effective / less messy

than just burping them after a full feed.
The other thing to keep in mind, especially at this early age, is that hungry babies have a 'starvation mode'; if they don't get enough to eat they are lethargic and sleep more, then have little energy to feed, thus can't get enough, and it's a nasty cycle. K did this so I speak from experience - meanwhile I thought she was contented as she'd happily sleep in excess of 4 hours straight!

In very young babies, sleep is not
always a good thing.