Yep, I developed a skin condition that drove me insane, esp cos it kicked in at 39 weeks and stoopid baby didn't arrive for another 2 weeks. Mine was called
PUPPP, where your body is thought to get an allergic response to stretchmarks and they get all inflammed.
Aveeno moisturiser was quite good - you can get this from most pharmacies and department stores (and maybe supermarkets). I had baths in pinetarsol (smells vile, sometimes works). I also ended up on hydrocortisone cream. Pharmacists are unlikely to sell it to you over the counter as it is only recommended for use in pregnant women if under medical supervision. The hydrocortisone worked really well.
And the itching went away the day I went in to be induced!